Including a social networking element in your restaurant menu
Which social media platform is the best fit for my company?
What approach should I use for each social media platform?
When it comes to social media, these are some of the queries that a hospitality manager could have.
Next, we'll offer some suggestions and ideas to assist you in implementing a cost-effective SM approach.
It's no longer enough for a restaurant to have its own website as social networking reaches new levels of involvement. Restaurant operators have been compelled to reconsider their thinking on what it means to provide a great customer experience due to the exponential development of social networking platforms.
As a result, an increasing number of restaurants are deciding to join social media platforms in order to advertise their companies and give extra benefits to their consumers (see our writing restaurant menu tips).
Which are the best social media profiles for restaurants?
Facebook, Twitter, Pinterest, and Instagram are all fantastic locations to reach out to existing and new customers by publishing details about what's going on in the restaurant or photographs of the chef's latest dish. Some restaurants go so far as to make and distribute films of recipes and cooking instructions, which they either embed on their websites or upload to YouTube. Restaurants may encourage visitors to join in the fun and start participating by including links to their social media profiles on their web pages.
Best ways to use social media for your restaurant
Restaurants utilise social media in the following ways:
- Restaurants use social media platforms like Facebook, Twitter, and Yelp to get feedback on various areas of their company, such as service and menu items, allowing them to monitor their reputation and address any complaints that may emerge. Having a Facebook profile for your business is crucial since it allows people to check out your location. If your restaurant, bar, or hotel does not already have a Facebook Page, Facebook will establish one for you, and you will lose control of your social media presence. The Facebook check-in system may be quite beneficial for creating custom to your social network if managed properly.
- Many restaurants are turning to services like Groupon, a deal of the day suggestion service that provides users with electronic discount vouchers. This is proven to be a wonderful method to bring in both existing and new consumers, especially during off-peak hours.
- They're also a wonderful method for a hospitality business to advertise new things on its menu, especially when using sites like Pinterest, where they can post full-color, mouth-watering images of their new meals.
- Businesses may connect and network with other businesses using sites like Linkedin and Google+.
- Asking existing workers to instal a simple application to their Facebook profile that informs them when new jobs become available and suggests which of their friends could be potential applicants can also be a fantastic method to locate new employees via social media.
- Twitter and Facebook have proven to be useful in terms of providing discounts and promotions to existing consumers, with the added bonus of these being shared with prospective new customers as well. They're both excellent tools for starting conversations with customers.
- Pinterest and Instagram are excellent platforms for showcasing photos of new initiatives, including as renovations or new menu designs. Pictures of a delectable meal, together with the recipe, are a wonderful illustration of Pinterest's intriguing material. Taking photographs of attractive restaurant menu board designs and doodles is also a wonderful idea. Remember that the adage "a picture is worth a thousand words" is absolutely accurate.
- Restaurants may build interest in their institution while also gaining access to hundreds of potential consumers by holding competitions and giveaways.
- Of course, merely joining a social media site will not provide the intended results; a constant and consistent approach for connecting and engaging with consumers is required. Many restaurants now lack the time or manpower to do so, but as social media grows in popularity, restaurateurs will be wise to include this component of marketing into their business models.
Check out our opening checklist tips for restaurants!